The first product in the market that has an income and lump sum Critical Illness solution, plus practical assistance and an expert medical second opinion!
At FMI, we don't set out to fix things that aren't broken. But after 33 years of the same Critical Illness cover in the market that wasn't holistically meeting the needs of the situation, we decided it was time for a refresh.
In designing this solution we set out at ground zero; starting with lots of interviews and time spent with real people recovering from critical illnesses such as cancer, strokes and heart attacks.
Mandy Cremer, mother of 2 boys and wife to Mike, and breast cancer fighter, helped us unpack the 6 needs of someone going through a critical illness like cancer.
It's people like Mandy who inspired us to find a better solution for Critical Illness cover. We wanted to build a set of benefits that would take care of all needs - allowing them to focus entirely on getting better.
Marius Coetzee, financial adviser, cancer fighter and friend of FMI. For 21 years we've specialized in income protection claims - many of them for Critical Illnesses. It is this experience and the stories of people like Marius that inspired us take a fresh approach to Critical Illness cover.
Meet Sue , one of FMI’s business developer rockstars, with 30 years in the industry, and having the ‘best’ CI cover available to her, shows us how there were still gaps in her cover when her heart attack struck...
It’s because of stories like Sue’s that made us reinvent Critical Illness cover in order to meet all six needs, for recovery without stress. Sue’s story highlights how our Critical Illness Cover could play an important role in your recovery.